My passion for marketing started in 1999. I started with being a PR Executive and then moved on to Global Partnership Development, Product Marketing, Creative Content Creation, Advertising, and finally picked up on Integrated Marketing. I started working with startups in 2010, right when the digital channels started to take over. In a few years, my strength in IMC evolved into Growth Marketing.

Marketing is never about ideas. Marketing is a lot of planning, analysis, and optimization.

I took the lead in more than 100 projects, contributing to product design, creating marketing strategies, hiring and training teams, and managing launch, traction, and growth.