Over 20 Years of Passion-Driven Marketing

Marketing is like a game of chess. It takes patience & a long-term strategy.
I’ve done it hundreds of times, learned thousands of tricks & I’m ready to share it all with you.
Today!

Marketing From WorldWideWeb to Google

It takes years to build experience, but it takes living through different technology eras to learn to adapt to whatever environment there is. I have simply set foot in marketing right when we called the internet, the World Wide Web. Our winning game in 1999 was TV and Radio but those with a vision adopted a technology transformation.

Between 2010 and 2015, thousands of new-age marketers joined the market, and they mastered the digital game. However, very few like myself brought together the media experience of the past and merged it with the data-driven experience of the present.

Today I’m an expert in customer tracking, data analysis, and marketing automation. But I’m also a communication wiz! I can easily drive a “shift stick” just as well as I would drive an automatic. I can drive customers exactly where we want them to be, with grace. 

Experience With a Diversity of Industries

eCommerce

Fintech

Recruitment

Automation

Health

Investment

Home

Automotive

Content

Entertainment

Gaming

FMCG

Hospitality

Consultancy

Electronics

Cosmetics

Non-Profit

Real Estate

Ride Hailing

Delivery

My Portfolio Highlights

Different industries, company sizes,
a bit of innovation, lots of discipline!

Mrsool – P2P Delivery mobile app, Egypt

Mrsool - P2P Delivery App

Consultant, Egyptian market launch

Buseet – Bus hailing mobile app providing both B2C and B2B services

Buseet - Bus Hailing App

Head of Marketing – Market analysis & growth

Katameya Heights – Residential compound, clubhouse, and golf-course

Katameya Heights

Market repositioning consultant

Port Ghalib – Al-Kharafi Group’s residential & entertainment conglomerate

Port Ghalib - Al-Kharafi Group

Market repositioning consultant

Pura – Bottled water brand, Saudi Arabia

Pura Bottled Water

Marketing planning consultant

Arma Group – The holding group of Oxi, Crystal Oil, and Hanim Ghee, Egypt

Arma Group - FMCGs

Distributor branding for Oxi, Crystal Oil, & Hanim Ghee

AM Group – Dolphin Tuna, Coffee Break, Mix Mix, Mazaq trade company, Egypt

AM Group - FMCGs

Digital branding for Dolphin Tuna, Coffee Break, Mix Mix

Mondelez – Cadbury, Toblerone, Milka, Egypt

Mondelez - Cadbury Egypt

Joy Gifts branding and digital marketing

Loreal – La Vie Est Belle fragrance, Egypt

Loreal

La Vie Est Belle fragrance, Egypt

Chaos – Chemical-free hair and skin care products selling online

Chaos Cosmetics

Market launch planning, eCommerce introduction and founder coaching

Bosch – German car spare parts & service, Egypt

Bosch Car Service

Market expansion and branding consultancy

Mercedes Benz – Merchandise line, Egypt

Mercedes Benz Merchandise

Exclusive ecommerce introduction & digital marketing

Al-Kasrawy Group – Ssang Yong, Tivoli

Al-Kasrawy Group - Ssang Yong

Repositioning & branding consultancy

Dr. Hassan Gaafar – Women Health Center

Dr. Hassan Gaafar Women Health Center

Branding, digital marketing & growth consultancy

Lambers – American accounting education provider, Egypt

Lambers Online Courses

Market expansion and branding 

GS1 – The global barcode standards organization

GS1 Barcodes

Marketing repositioning and branding

Eventtus – Event ticketing web platform

Eventtus - Events Mobile App

Market expansion consultancy

Sawty.me – Governmental elections platform

Sawty App

Branding as a democracy automation provider

Wuzzuf (Basharsoft) – Recruitment platform

Wuzzuf.com - Online recruitment

Product marketing and customer validation

Jobzella.com – Recruitment platform

Jobzella - Online recruitment

Branding consultant

Kemet Art & Design – Art education center

Kemet Art & Design School

Branding and market launch

Tofa7et Adam – Andrology TV show

Adam's Apple - Andrology YT Show

Co-producer & marketing consultant

Al-Hokail Medical Group – Multi-specialty hospitals, Saudi Arabia

Al-Hokail Medical Group

Digital lead generation marketing

Mega Scan – Radiology centers

Mega Scan - Dr. Hafez Sherif

Rebranding & team training

Finoon Arts Center – Music courses center

Finoon Music & Art Center

Rebranding & digital marketing

101 Programs – Teenage entrepreneurship & marketing education and training provider

101 Programs - Education Hub

Founder, Teenage entrepreneurship & marketing trainer

Preng – Electronics kits for kids

Preng Electronics

Business and marketing consultant

Dr. Waleed El-Daly – Vascular surgeon

Dr. Walid El-Daly - Vascular Surgeon

Branding & digital marketing consultant

Dr. Hussein Elwan - Vascular surgeon

Dr. Hussein Elwan - Vascular Surgeon

Branding & digital marketing consultant

Tramontina - Brazilian houseware products, Egypt

Tramontina - Brazil

Branding & marketing penetration

a2zDecor – B2B furniture & décor platform

a2zDecor - Furniture B2B Hub

IMC Product Marketing & Growth

Samina Stores – SCIB, BASF, SIKA, Drymix, SAVETO distributor & stores

Samina Stores - Finishing Material

Rebranding & positioning among regular customers – SCIB, BASF, SIKA, Drymix, SAVETO

OneCard - gaming payment card, Egypt

One Card - Online gaming payment card

Marketing penetration & activation

Gamers’ Lobby – annual gaming event

Gamer's Lobby - Mega Gaming Event

Founder, Marketing consultant

Logitech – consumer electronics products, Kuwait

Logitech - Electronic peripherals

Digital marketing consultant

eSpace – Software development agency

eSpace Software Consultancy

Service portfolio, pricing and branding consultancy

Webkeyz – UI & UX design agency & consultancy

Webkeyz - UX Consultants

Branding & positioning consultancy

Agile Arena (Mona Shokrof) – Agile coaching

Agile Arena - Agile Coaching

Business and digital marketing consultancy

TheGiftery.com – Online gift shopping platform

TheGiftery.com - Gifting Ecommerce

Market growth and marketing automation consultancy

Coveti – International fashion designers marketing & financing platform

Coveti.com

Cofounder, Chief Marketing Officer

Egypt Photo Summit – Photography event

Egypt Photo Summit - Photography Event

Event marketing & streaming

The Cairo Angels – Angel investment network

Cairo Angels - Startup investment group

Rebranding & digital marketing consultancy

LSC English Courses Center

LSC Center- English learning center

Digital marketing consultant

Casita.com – Student Hostel Booking platform operating in UK & Australia

Casita.com - Student Hostel Booking

UK & Australia digital marketing & growth consultancy

Intercontinental Hotels Group – Semiramis Hotel under the management of IHG

Semiramis Intercontinental - Hotel

Public relations & event marketing

Lebaladna – Social & civic development organization

Lebaladna NPO

Charity activity marketing

Insanyah – Volunteer recruitment network online

Insanyah - Volunteer platform

Growth consultancy

Life Makers Foundation – Voluntary NPO

Life Makers - Egypt

Charity activity marketing

Schaduf – Sustainable green living solutions

Schaduf - Agricultural Tech

Growth & digital marketing consultancy

Al-Mawred Al-Thaqafy – Arabian cultural innovation organization

Al-Mawrid Al-Thaqafy - Genina Theatre

Theatre branding and show marketing

Misr ElKheir – Non-profit development institution

Gesr - Startup Accelerator

Startup marketing consultant

EBRD – Economic development investment bank

EBRD - European Bank for Reconstruction & Development

Startup marketing consultancy

Mercy Corps – Global humanitarian aid organization, Egypt

Mercy Corps - NPO

Local entrepreneurship development

Egypt Sarcasm Society – Meme content marketing channel

Egypt's Sarcasm Society

Monetization consultant

Lamet Aziza – Class-C content marketing channel

Lamet Aziza - Social Community

Founder, Facilitating a class-C marketing channel

Dar Al-Tarjama- International translation network

Dar Al-Tarjama - Translation Services

Network Content & PR

Ektebsa7 – Arabic grammar platform and tool

Ekteb Sa7 - Hossam Mostafa

Personal branding & platform marketing consultancy

Journas – Arabic blogging platform like Medium

Journas - Content Platform

Branding & growth marketing consultancy

Taskty – Blue collar services platform

Taskty.com - Blue collar services app

Business planning, customer validation, product marketing consultancy

iHelp – Disabilities suppliers platform

iHelp - Disabilities Ecommerce Platform

Business planning, customer validation, product marketing consultancy

Thimar – Fruit & vegetable shopping mobile app

Thimar - Fruit & vegetable shopping app

Cofounder, Growth & marketing consutlant

Bkam.com – Ecommerce price grabber

Bkam - Price grabbing app

Cofounder, Business planning, fund raising

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